Born and grew up in Hong Kong. I am a creative art director specialising in global advertising campaigns. Worked in Taiwan, Hong Kong and UK.
Currently based in Southwest England.
SOME OF MY PROJECTS
What I do
Brand creative and strategy
HTC Re brand revamp. Launch with new look, visual elements and packaging.
Global product launch
From event visuals to brand stories. Worked on large-scale global events and tell a product story from different aspects.
Global advertising campaign
Create overarching campaigns and implementation into different cultures. Adapt creative ideas that works across market media channels
Large scale User interface and experience
From retail demo to large video streaming service on various devices. Create a seamless consumer experience with a creative twist.
Digital lead campaigns
From campaign site to social driven campaigns. Digital lead campaigns are one of the main field I work in. Pushing the interaction between users to brands
Visual creative and design
Being part of the campaign. Visual creative is the most important element to deliver the creative messages. Either using photography or filming.
