Showing the best of Hong Kong, hour by hour.
24hours of Your Hong Kong
24hrs of Your Hong Kong is to promote Hong Kong’s culture by encouraging users to upload their own photos at different hours. A brand campaign from Localiiz that targets expats to view Hong Kong in a different way.
To experience the vibrancy of life in Hong Kong. I created a colour palette based on different hours. Inspire by various activities like Neon light pink at 8PM, Dark and warm street lamp at 3AM.
The initial idea was simple, it is to join Hong Kong photo book award as a collective effort from the community.
While thinking about the way to collect images and make the process interesting. I came up with the idea to create a platform to showcase everyones’ photos. It connects with the live clock to show people what is happening around Hong Kong at this exact moment.
As a result, it is being featured in Hong Kong Social. Images also ends up being printed as an actual photobook and entered the Hong Kong photobook award as a finalist.
The platform was designed to look like a screensaver. With the real time clock and loading up images from other users. Creating a real time interactive experience for users.
The cover was composed of various skyline pictures from submissions. Trying to recreate the Hong Kong island from their photos.