Showing the best of Hong Kong, hour by hour.
Background
24hrs of Your Hong Kong is to promote Hong Kong’s culture by encouraging users to upload their own photos at different hours. A brand campaign from Localiiz that targets expats to view Hong Kong in a different way.
24 hours,
24 colours
To experience the vibrancy of life in Hong Kong. I created a colour palette based on different hours. Inspire by various activities like Neon light pink at 8PM, Dark and warm street lamp at 3AM.
4AM
#0c4f56
5AM
#505a8c
6AM
#3d61aa
7AM
#2f3530
8AM
#2f3530
9AM
#2f3530
10AM
#fed784
11AM
#fdcf71
12NOON
#f7eb40
1PM
#dbdd47
2PM
#adca1a
3PM
#abd07f
4PM
#e6e88b
5PM
#f5e79e
6PM
#f39221
7PM
#d33916
8PM
#d1097f
9PM
#901c7e
Campaign idea
The initial idea was simple, it is to join Hong Kong photo book award as a collective effort from the community.
While thinking about the way to collect images and make the process interesting. I came up with the idea to create a platform to showcase everyones’ photos. It connects with the live clock to show people what is happening around Hong Kong at this exact moment.
As a result, it is being featured in Hong Kong Social. Images also ends up being printed as an actual photobook and entered the Hong Kong photobook award as a finalist.
100
Participants
600
Pictures submitted
Digital platform
The platform was designed to look like a screensaver. With the real time clock and loading up images from other users. Creating a real time interactive experience for users.
Photobook cover
The cover was composed of various skyline pictures from submissions. Trying to recreate the Hong Kong island from their photos.
