Bring back the science

The key campaign visual turned into an actual formaldehyde filter tunnel in the event in China. In combination with hologram projection to show off how the filters work on the Cryptomic machines.

Campaign visual

The idea of the campaign is to going to basic. As the formaldehyde filter is quite a complicated function to explain to use. I decided to go with something more scientific, showing the molecular structure of the filter. By doing it we continue to push the Dyson’s minimalistic approach to the advertising.

Launch event

The key campaign visual turned into an actual formaldehyde filter tunnel in the event in China. In combination with hologram projection to show off how the filters work on the Cryptomic machines.