The biggest product launch in Dyson’s recent history. To deliver Dyson’s purified air experience, anywhere. I have led the project from creative messaging to integrated campaign executions. Deliver one truly consistent campaign from Out of home to retail experience.
An all new adventure from Dyson
Engineering Teaser "Hitchcock"
To engineer Dyson Zone, a specific testing mannequin called Frank is created. To create this specific engineering teaser to tease people in a particular Dyson way. The slow push in camera movement delivers a captivating teaser.
From teasing to launch
The teaser is created for an evolving piece. In the teasing stage, it doesn’t have the product only airflow. Once we launched the product it then has the full machine on her.