An all new adventure from Dyson

The biggest product launch in Dyson’s recent history. To deliver Dyson’s purified air experience, anywhere. I have led the project from creative messaging to integrated campaign executions. Deliver one truly consistent campaign from Out of home to retail experience.

Key objectives

Land the new product category with innovative technology.

Showing how Dyson has been working on the product for a long time with a fascinating engineering journey. Create excitement about the new invention and its benefit for health.


Educate the audience the need of portable purification.

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Normalize the product and showcase usage scenarios.

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Engineering Teaser "Hitchcock"

To engineer Dyson Zone, a specific testing mannequin called Frank is created. To create this specific engineering teaser to tease people in a particular Dyson way. The slow push in camera movement delivers a captivating teaser.

From teasing to launch

The teaser is created for an evolving piece. In the teasing stage, it doesn’t have the product only airflow. Once we launched the product it then has the full machine on her.

Show off the technologies