An all new adventure from Dyson

The biggest product launch in Dyson’s recent history. To deliver the Dyson’s purified air experience, anywhere. I have led the project from creative messaging to integrated campaign executions. Deliver one truly consistent campaign from Out of home to retail expereince.

Engineering Teaser

To engineer Dyson Zone, a specific testing mannequin called Frank is created. To create this specific engineering teaser to tease people in a particular Dyson way. I used Frank and slowly push in camera move to deliver a captivating teaser.

From Teaser to Hero animation

The teaser is created for an evolving piece. In the teasing stage, it doesn’t have the product only airflow. Once we launched the product it then has the full machine on her.