The biggest launch in HTC ever.

To create the biggest HTC event in MWC 2015. I have created an event visual and a teaser based on the idea of Utopia in progress. Showing the desire of HTC to bring the best product to connect humanity.

Event visuals

To deliver a message for Utopia in progress. It represent the human’s desire to perfection. Using the saying “Shoot for the star” as a starting point. Final creative is the young kid looking for the star arriving.

Visual explorations

Animated event visual

In the event

Worked closely with event agency to implement visuals throughout the event.