To create the biggest HTC event in MWC 2015. I have created an event visual and a teaser based on the idea of Utopia in progress. Showing the desire of HTC to bring the best product to connect humanity.
The biggest launch in HTC ever.
Event visuals
To deliver a message for Utopia in progress. It represent the human’s desire to perfection. Using the saying “Shoot for the star” as a starting point. Final creative is the young kid looking for the star arriving.
Visual explorations
Animated event visual
In the event
Worked closely with event agency to implement visuals throughout the event.