With HTC One A9 being a mid-range smartphone with amazing colors offering, that becomes the key focus of the campaign. After an early discussion with the product engineers. The distinctive colours are originally inspired by various natural elements, using that idea we created a campaign that is more aspiration based on the elements that look unimportant but actually formed the foundation of our life.
Inspired by nature.
The foundmental elements of human being.
Using different elements that relate to the individual colours. We created a series of aspiring videos that lead the users to appreciate the colours in our nature. As well as how HTC get inspired by it to create a set of phones that set apart from the normal Silver / Black smartphones on the market.