It is a launch campaign for the new OnePlus Nord Android devices, positioned as a mid-range option with exceptional performance and value. The campaign’s message is “Live fast” and promotes the device as a cost-effective choice for consumers.
OnePlus Nord series launch visual
Teaser and launch hero visual
The creative concept for this visual is to create a dynamic and impactful image that captures the attention of our target audience, which is young consumers. I used bold font and motion blur to create a sense of movement and energy. The device featured prominently, flying through the visual in a way that emphasises its performance. This will not only grab attention but also appeal to our target audience’s desire for fast-paced and dynamic products.